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What We Do Is Secret® (A Lab on Fire)

Inspired by all the secrets perfumers keep, we started using the name What We Do Is Secret® as a DBA for our art studio in 2005 and then subsequently launched our namesake perfume blog. It only seemed fitting to embrace our over 20 year history by returning to a name so perfectly aligned with the allure of scent.

(We were once called A Lab on Fire®.) niche perfumes