© ROSINA PERFUMERY

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AN ITALIAN LEGEND The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the Proraso Pre Shave Cream. A product whose freshness embodied the spirit of a new found era in Italy. Proraso modelled the new renaissance that was spreading through-out Italy- a fresh new approach to living. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave.

SINCE 1948 PRORASO HAS BEEN A LABORATORY OF IDEAS